If you blinked last week, you might have missed an ordinary article on double digit growth in IBM’s content management software division. The gist of the article appears to be that content management is hot in large part due to record keeping systems in the post-Enron world. That probably has something to do with it, but I think it’s much more than that. I think it has something to do with the more general trend of a wider variety of data being dealt with under the content management umbrella. Certainly from a Web centric point of view (which I’ve been known to promote 8-), everything is content.

So here’s a bold prediction. By the end of 2005, IBM’s content management software division will have absorbed their enterprise software group.