This report about Google’s brand power reminds me of a discussion I had with a guy from Adobe at ETech who was pushing Apollo. I was trying to figure out why somebody would want to use it, and this guy’s response was “One word; branding”. Of course, he trotted out the expected example of Apple and iTunes and said that iTunes was more immersive and therefore provided Apple superior branding. Ok, fair enough. But obviously, as this report shows, Google didn’t require a fat client in order to build one of the world’s strongest brands.

Adobe’s ability to execute has been impressive, of course. But I can’t help but wonder if they wouldn’t be doing so much better had they simply innovated on top of the Web. I suppose that’s the easy way out, but it’s not nearly the most lucrative.