Personally, I like his previous attempt far, far better. Why go for loosey-goosey principles – few of which, AFAICT, are testable – when we all know that constraints define architectural styles? Come on Dave, give people the information they need to be able to say “That is SOA”, and “That isn’t”.
A couple of years ago, Dave pleaded for technical arguments in the REST vs. SOA debate. I’d urge him now to do the same. As an example, perhaps he can explain, in technical terms, how he is able to defend a principle such as “Software should be as loosely coupled as possible to the interface” as well as service-specific interfaces. As I’ve pointed out, those two goals are at direct odds with each other because service specific interfaces fail to separate interface from implementation, and we all know that loose coupling is gained only by separating concerns.